Eh, it's also a bit of a teaching opportunity with kids. A decent parent will teach kids which things are okay to hit and which ones aren't, and this is something that can help with that. Someone's probably going to get hit once or twice yeah. But kids also get mad when they can't stick forks in outlets. I don't see this toy being any worse than a sword or gun toy.
Stuff like this is also why a lot of companies have also moved away from pensions, one it's expensive, two mismanagement, but it turns out that offering to pay someone for free until the end of their life doesn't make shareholders happy, so fuck the employees right?