It’s just water in a can. How did Liquid Death become a billion-dollar brand?

return2ozma@lemmy.world to Not The Onion@lemmy.world – 362 points –
It’s just water in a can. How did Liquid Death become a billion-dollar brand?
nbcnews.com
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As someone else said, recovering alcoholics, but also they market towards sustainability. Infinitely recyclable aluminum instead of single use bottles and all that. I'm still just gonna drink from the tap most of the time, but I'll pick one up on a road trip or if I'm going on a picnic or something

Infinitely reciclable alluminum, but covered in plastic lol

Unsure why your downvoted, aluminium cans have a plastic liner on the inside. Their "better" than plastic bottles but still contribute to waste plastic.