I think millennials and zoomer are just being open and honest about things that always happened. We love labels and with the Internet talks with other like-minded people. There have always been people who worked 9 to 5 at a job and prioritized stability over money. We are being open and bragging about it. We just want to break the hustle culture that was always a loud subset
For example my dad a peak boomer worked at the same company for his whole career and turned down "promotions" that gave a manager title with little more money. They have always been there
The only reason reddit was valuable was because it was from real people who weren't paid off. Well that's ruined now.