In customer service. If I see a bot I know there is a 95 % chance I won't get the information I am looking for. If I could get the information online somewhere, I wouldn't have contacted customer service in the first place! I just want to interact with another human being who's able to understand my queries.

Why bother with anything at all?

It's Canada, specifically Saskatchewan. Saskatchewan is one of the easiest places to get a PR, probably because it's cold and still developing.