$ echo "$((2#01010010)) $((2#01100101)) $((2#01100100)) $((2#01110010)) $((2#01110101)) $((2#01101101))"
82 101 100 114 117 109
Reads 'Redrum' in ASCII. A reference to The Shining, I suppose. If there's a joke it's lost on me, sorry. Was kinda fun spending 10min decoding that, though :)
The article's a good read. It's not about the first game from 1987.