Why did Baldur's Gate 3 blow up? Larian lead writer says it's thanks to "a big gamble" with CRPG standards
stopthatgirl7@kbin.social to 
gamesradar.com
"We believe RPGs are big ... So we always believed the audience was there," says Adam Smith
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Agreed on all points except this one. Swen said that they had to pay Hasbro to use D&D and that Hasbro didn't provide them with any funding.
To be fair the game still had a huge fucking budget. You don’t have that many voice lines and get them all to also do mo cap and make a CRPG with that much content on a small budget.
I don't think that precludes Hasbro from marketing the game. It might be interesting to see what promotional stuff they have had a hand in. At the very least, it's on the digital games page of the official D&D site.