It's not just you — no one is posting on social media anymore

Technology@lemmy.world – 959 points – 10 months ago

Social media is on the decline. Instagram is all ads. No one's posting on BeReal. TikTok is for influencers. The new place for sharing: group chats.

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Social media in general is in the following stage of Enshitification:

Launch
Growth at all costs, user focus
Use size to bring advertisers
Gradually shift focus to advertisers and money bringers
Ensure users are way too invested to quit
>> Sell out <<

It's no surprise that people only end up seeing "carefully curated" content, it's what "sells", or rather, ensures people stay in the stupid app. From TFA: "While sharing has tailed off, consuming content hasn't slowed"

I have an Insta account for some of the part time 3D printing I do, but since I'm not a "content creator", my stuff has almost zero reach. Whenever I open the app, it's roughly 1:1:1 posts of "recommended", someone I actually follow, advert. 2/3 of everything shown to me is stuff I didn't ask for, not to mention when the advertises are actual scams or fucking pyramids

I first heard the term 'enshitification' on the last episode of On the Media. Perfect description

It was coined by Doctorow and his article about it is very popular on the fediverse.

Yup, here's the tasty salsa - https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys

I redownload insta like a month ago because I thought fuck it. Other than reels from old friends from highschool, it's all adds and the same regurgitated memes and stand up comics.

It was creepy that after nearly 4 years of being inactive it knew that I liked golf, and drink too much.