Unity will quietly waive controversial fees if developers switch to its ad monetisation service - report
eurogamer.net
A fresh report into Unity's hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.
MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity's own LevelPlay ad platform.
The report quotes industry consultants that say this move is an "attempt to destroy" Unity's main competitior in this field: AppLovin.
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Game design 101 since the first smart phone.
IBM sure does suck donkey balls but I really don't think that particular thing is their fault.
I wasn't blaming any single entity. And really the first smart phone wouldn't be accurate either, probably the first iPhone. Not so much brand, but popularity. Once the market became so large, and they started to realize they could get people addicted, regular games were over.