Unity will quietly waive controversial fees if developers switch to its ad monetisation service - report

geosoco@kbin.social to Technology@lemmy.world – 540 points –
Unity will quietly waive controversial fees if developers switch to its ad monetisation service - report
eurogamer.net

A fresh report into Unity's hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.

MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity's own LevelPlay ad platform.

The report quotes industry consultants that say this move is an "attempt to destroy" Unity's main competitior in this field: AppLovin.

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Unity technologies has never made a profit since it was founded. It's still a company aiming at growth by burning money. Their losses have only increased since they went public.

I'm pretty sure that when Unity was headquartered in Denmark it made a profit. But I may be mistaken, because it was hyped as a danish enterprise success.

When they changed the license to be more Indie friendly a few years back, that too was hyped as a huge success.

But I can see on Wikipedia that Unity Software Inc. has a negative net income of $921 million on revenue of $1.4 billion.

That's an insane loss, meaning that they basically operate at 50% loss! How or Why they ended up that badly is beyond me. It's so bad it smells like something is not quite right with those numbers.

It was a private company back then so I don’t think there is financial info available. But at least it seems that the reports they filed for IPO indicated they had made loss for a few years prior.

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