Unity will quietly waive controversial fees if developers switch to its ad monetisation service - report

geosoco@kbin.social to Technology@lemmy.world – 540 points –
Unity will quietly waive controversial fees if developers switch to its ad monetisation service - report
eurogamer.net

A fresh report into Unity's hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.

MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity's own LevelPlay ad platform.

The report quotes industry consultants that say this move is an "attempt to destroy" Unity's main competitior in this field: AppLovin.

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The problem is because you pay per install you could end up owing Unity more money than you actually make. Especially if people uninstall and reinstall your game a bunch of times for whatever reason.

sounds like a good way to protest

How did a good way to protest? It'll just rack up your bills.

The correct way to protest is just stop using their platform.

I hope the large studios that use unity sue them into oblivion for breach of contract, because changing the deal after the fact is utterly unacceptable. How a business is supposed to operate if other businesses just change the terms of the deal retrospectively.

No it means instead of review bombing a game, you reinstall bomb it to cost the publisher a load of money.

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