Does it matter if I skip sponsored ad segments in YouTube videos?

Deceptichum@kbin.social to No Stupid Questions@lemmy.world – 140 points –

As in, would the channel be losing out on money? Because I don't want to take away from small creators if there is a retention rate for viewership of that exact segment, but I would prefer to skip any of the "but first check out this shitty mobile game".

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No, the creator has been paid for the sponsorship beforehand. If you were never going to get the products that are sponsored then there's no difference between skipping it or letting it play and ignoring it.

I mean yeah, youtube does track the times in videos people do watch and are engaged in, but by skimming through almost any video you can see many people skip around and don't actually watch the full videos.

Sponsorblock just saves me from manually skipping past the sponsorships. I was never going to buy a shilled product to begin with anyway. I buy things based on my own research, not what a youtuber says I should buy.

Some sponsors will pay additional money based on how many people use a provided promo link or promo code, but if you never click/use those anyway, you're not costing the channel anything.