I'm sure they did the math they've calculated that the increases will offset the loss is subscribers. From the article it looked like the royalties will increase so less subscribers paying more is even more profitable.
It wouldn't be the first time companies precisely calculate next quarter earnings and fail to account for the long term survival of their business.
Honestly I'm beginning to think it's a myth that they "did the math" with how many have made bad decisions.
Their last price hike they lost 3-5% of their subscribers, the 30% price hike made up for it.
I'm sure they did the math they've calculated that the increases will offset the loss is subscribers. From the article it looked like the royalties will increase so less subscribers paying more is even more profitable.
It wouldn't be the first time companies precisely calculate next quarter earnings and fail to account for the long term survival of their business.
Honestly I'm beginning to think it's a myth that they "did the math" with how many have made bad decisions.
Their last price hike they lost 3-5% of their subscribers, the 30% price hike made up for it.