Meta wants to charge EU users $14 a month if they don't agree to personalized ads on Facebook and Instagram

L4sBot@lemmy.worldmod to Technology@lemmy.world – 838 points –
Meta wants to charge EU users $14 a month if they don't agree to personalized ads on Facebook and Instagram
businessinsider.com

Meta wants to charge EU users $14 a month if they don't agree to personalized ads on Facebook and Instagram::Meta is considering offering ad-free versions of Facebook and Instagram for $14 a month – but only in Europe.

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Do they really think their service is worth 12-15 bucks a month?

No, it's a punitive fee.

If you need to use facebook for whatever reason, but refuse to opt in to targeted ads, we will punish you with this fee.

Yup, it's just a way to force people to give up this right.

I wish them the best of luck with this tactic. (not)

No

I'd maybe be willing to pay $12-15 per annum for no user tracking. But that price per month is a joke. They just want to deter people from paying by offering an inflated price, so they can turn around in a few months and argue there is no demand for it.

I think the goal is to say they offer both an ad free and ad supported experience. The user then can choose which they want. This may skirt some grey areas in the law since it really puts the burden on the user to choose.

Facebook obviously makes more the 12 to 15 dollars per year per user on ads.