Valve doesn't sell ad space on Steam so it can make room for surprise hits: 'We don't think Steam should be pay-to-win'

nanoUFO@sh.itjust.worksmod to Games@sh.itjust.works – 1071 points –
Valve doesn't sell ad space on Steam so it can make room for surprise hits: 'We don't think Steam should be pay-to-win'
pcgamer.com
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That's why they do promote say sales, because they still get the same cut and might see more revenue out of it. Selling general ads doesn't fit with what they're going for, but they do aggressively push ads.

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