Valve doesn't sell ad space on Steam so it can make room for surprise hits: 'We don't think Steam should be pay-to-win'

nanoUFO@sh.itjust.worksmod to Games@sh.itjust.works – 1069 points –
Valve doesn't sell ad space on Steam so it can make room for surprise hits: 'We don't think Steam should be pay-to-win'
pcgamer.com
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That's the biggest piece, smaller but worth mentioning is they make money off of our purchases directly unlike Google.

That's why they do promote say sales, because they still get the same cut and might see more revenue out of it. Selling general ads doesn't fit with what they're going for, but they do aggressively push ads.

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