Here comes another Netflix price hike
theverge.com
Get ready to pay more for Netflix’s priciest plan.
Subscribers to Netflix’s Basic and Premium plans will be paying more, with prices rising to $11.99 and $22.99 per month in the US.
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Of course they're going to say that. They won't provide hard data to prove it, but by saying it they can keep doing it and make it look like a positive PR move.
They're a publicly-traded company, of course they're going to provide hard data to prove it: https://d18rn0p25nwr6d.cloudfront.net/CIK-0001065280/62b73aad-65fc-436d-9ab9-d622dc3eb462.pdf#page=12
They're a publicly-traded company, they have to prove it. And they have.