‘Reddit can survive without search’: company reportedly threatens to block Google
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IMO this is the best evidence yet that Spez is trying to kill the usefulness of Reddit even if it kills the platform itself in the process. Just like Musk is doing with Twitter. Free and open mass communication were in the process of turning the tide against the ruling class. Don't get me wrong, it's still very early in that process, but I've noticed a lot of things go from "you'll be ridiculed if you question this" to "some people still try to defend it, but the ridicule is going both ways now" over the years.
I think it would be more a plan to make people come to reddit to search for that kind of information. Google is destroyed by seo listicles and non advice that is referral programs.
Reddit has lots of useful data that is from users who just provide the data with no ulterior motive. That is useful to users. Currently they might search and suck in to reddit for the result but that's hard to monetise. So Google gets the benefit. They have crap search and people don't go there to search and users are down.
This is probably a play to try and encourage search on reddit and raise advertising dollars. However, it will likely make reddit less visible, lowering new users and infrequent users, all the while they keep losing existing users.
They are floundering. They have some ideas that aren't terrible on the face of it but execution is awful and hostile to users.