How are in-store pickup sales tracked for revenue?
So, obviously, if you go to a brick-n-mortar store and buy something there, it counts as a sale for the store, with stores that don't get enough sales often closing. But if I order something online from, say, Best Buy and pick it up in store, how is that tracked? Does it count as a sale for the store, even though I didn't actually buy it there? If not, do companies use a separate metric (ie this store doesn't get as many sales, but people still come in to pick up stuff, so we'll keep it open)?
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I'd guess it depends on the chain. I know of one retailer where a store pickup would count as an in-store sale, which gave revenue to that particular store. This applied even if the in-store pickup required the item to be shipped to the store first
That makes the most sense to me. The employees have to receive, process, package and deliver that to a person, which is pretty in store heavy.
This is how it happens for most large retailers from what I can gather. You can subtract that from the sales pretty easily though, it would be in the monthly sales reports and we even had a way to figure it out on a daily basis with the comptroller.