Bud Light brewer is still struggling to sell the beer in North America over trans promotion backlash
Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
You must not have had a lot of beers if those are the worst beers you can imagine. It’s a low abv light lager, there’s a time and place. Like floating or tailgating. It certainly doesn’t taste foul, just doesn’t taste like much.
Del's black cherry shandy. I bought them because I love the lemon, but they were out of lemon. The black cherry tastes like cough syrup.
I still drank them, no point in wasting them. But I'm never buying them again.
The worst beer is called Name Tag from Trader Joe's. I couldn't even finish one as a joke. I thought it might have gone bad so I opened another and it was the same. I ended up tossing the whole 6 pack. Some beer is crap and I'm just not that desperate.
Good point. I'm not a fan of BL, but I will choose it over almost any craft beer I've had.
That shit is just bonkers. No wonder it doesn't sell volume.