YouTube's plan backfires, people are installing better ad blockers

The advertisers are only paying for seen ads, not ads that are blocked.

And people that block ads weren't likely to click on any to begin with, which benefits advertisers because they get a higher clickthrough rate.

Google doesn't want to be providing a good service to anyone though, they want money. Low clickthrough with high views makes Google more money (and costs the advertisers more money and the viewers more time).