Instagram's monthly subscription
To be clear: I prefer to pay for things instead of having to see ads but 13€ / month!? For a meta product that has inherently user-hostile design patterns even without ads?
Who does this appeal to?
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They don’t want you to pay. They set the price artificially high to discourage you so they continue business as usual while complying to the laws. The price is a PITA charge to make it worth their while and to still profit from the ads they would have shown you.
I’ve never used IG but I feel like it would be a $3.99/month type of service. This price just tells us they are making way more than that serving ads or that your ad data alone is worth a decent bit of cash.
It's a $0 per month type of service, even without ads.
It's a -$10/month type of service, they'd have to pay me in order to use it... and they'd still be making money on the data and ads.
It's weird in that most users would value it at $3.99 a month, but the average user also scrolls for several hours a month, with each one of those hours packed with ads.
This equates to way more than $4 in revenue a month.
Actually... it's likely only slightly higher than what they get from ads per user, and still lower than what they get from compiling and selling all the information you agree to give them.
Users tend to severely underestimate how much their cumulative data can be sold for.