Instagram's monthly subscription
To be clear: I prefer to pay for things instead of having to see ads but 13€ / month!? For a meta product that has inherently user-hostile design patterns even without ads?
Who does this appeal to?
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I think this is much more likely what they think people will pay. And/or what they think a percentage of people will pay that will cover costs/lost revenue from other users leaving. They have basically zero incentive to make it a 1-to-1 replacement.