Also, you can be capable of proper capitalization and yet use capitalization differently as part of your expression.
In this case, Built Different really makes perfect sense to me because it's almost being used as a slogan. The term Built Different has meaning in the zeitgeist that is distinct from, for example, thing A being built differently than thing B.
Capitalizing terms that have different significance than the simple grouping of words within them is such a common device for writers that I wouldn't even call it 'improper'.
yOu cAn bE cApAbLe oF PrOpEr cApItAlIzAtIoN aNd YeT
I'm not shit posting 🤷♂️
Oh? We can agree to disagree.
I feel like you drive a BMW and a single bump in the road causes sparks, also that you cut off school buses.
I feel like if you are going to make fun of someone, you should be capable of proper capitalization.
Spot the BMW owner
I'm a Porsche new balance guy myself.
Wow, can't even capitalize properly.
It is New Balance not new balance. Hahahahaha
I bought some New Balance shoes, but they were old, so I fell over
why do you think so?
Also, you can be capable of proper capitalization and yet use capitalization differently as part of your expression.
In this case, Built Different really makes perfect sense to me because it's almost being used as a slogan. The term Built Different has meaning in the zeitgeist that is distinct from, for example, thing A being built differently than thing B.
Capitalizing terms that have different significance than the simple grouping of words within them is such a common device for writers that I wouldn't even call it 'improper'.
yOu cAn bE cApAbLe oF PrOpEr cApItAlIzAtIoN aNd YeT
I'm not shit posting 🤷♂️
Oh? We can agree to disagree.
I feel like you drive a BMW and a single bump in the road causes sparks, also that you cut off school buses.