To earn revenue, the company is selling carbon removal credits to companies paying a premium to offset their own emissions. Microsoft has already signed a deal with Heirloom to remove 315,000 tons of carbon dioxide from the atmosphere.
And this is why direct air capture is a farce right now - any progress they make is literally counter acted by large corporations who will increase their carbon output because they have a contract with a company like this.
Carbon air capture technology paired with 100% clean energy can save the world from a lot of hardship in the near future, but not like this.
I think it’s the opposite. This paves the way to enforce companies to pay to remove the carbon they emit. If this can be profitable then there is room to invest on improvements making it more feasible at large scale.
bro im starting one of these companies
Do you think Microsoft was holding back expanding its business because if carbon output?
And this is why direct air capture is a farce right now - any progress they make is literally counter acted by large corporations who will increase their carbon output because they have a contract with a company like this.
Carbon air capture technology paired with 100% clean energy can save the world from a lot of hardship in the near future, but not like this.
I think it’s the opposite. This paves the way to enforce companies to pay to remove the carbon they emit. If this can be profitable then there is room to invest on improvements making it more feasible at large scale.
bro im starting one of these companies
Do you think Microsoft was holding back expanding its business because if carbon output?