‘The Marvels’ Meltdown: Disney MCU Posts Lowest B.O. Opening Ever At $47M — What Went Wrong

alyaza [they/she]@beehaw.orgmod to Entertainment@beehaw.org – 57 points –
‘The Marvels’ Meltdown: Disney MCU Posts Lowest B.O. Opening Ever At $47M — What Went Wrong – Sunday Update
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Marvel fatigue + poor advertising mostly, I would think. As someone who likes all the characters in this movie and the marvel universe in general... even I am waiting to watch it on Disney+. No Marvel movie is a must-watch for me anymore, hardly any movies are. Theatres are just too damned expensive.

I've actually been wanting to watch this one and didn't even realize it had released. I thought it was scheduled for early next year. Poor marketing for sure.

The poor marketing is partly because actors couldn't promote it, so that is another way the strike was effective. It is just a little delayed.

They really aren’t. Go to a Cinemark on a Tuesday, or at a Matinee showing, and it’s like $6 in a HCOL area.

Well youre right, there are ways to see stuff on the cheap. In Canada we have some cheaper theatres, and cheap tuesday. But matinees arent a thing here anymore.

Also because of my job and family I can rarely go til the weekend. And its always me and my kids... its always fun but it ends up being very very expensive.

Better to just wait and watch it at home. Im sure its the same for a lot of people.

That’s fair! And I definitely understand watching it at home, I’ve been doing that more and more since the pandemic.