There have been reports of the traffic to their advertising portal dropping by about 20% over the past month
I'm actually surprised that metric would change much, because the users viewing ads aren't impacted by changes to the API or third party apps. So that's literally just 20% of people who either stopped using the site in solidarity or couldn't get to their content because of the protests.
There have been reports of the traffic to their advertising portal dropping by about 20% over the past month
I'm actually surprised that metric would change much, because the users viewing ads aren't impacted by changes to the API or third party apps. So that's literally just 20% of people who either stopped using the site in solidarity or couldn't get to their content because of the protests.
Itโs not out of solidarity, advertisers are worried theyโll turn into lightning rods: https://www.adweek.com/social-marketing/ripples-through-reddit-as-advertisers-weather-moderators-strike/
If good people left Reddit, then the content that remains for the others might not be good enough to keep them engaged.