Musk is undeniably just trying to run twitter into the ground at this point.

Striker@lemmy.worldmod to Mildly Infuriating@lemmy.world – 3591 points –
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Therefore any company that puts out notices or alerts via Twitter should immediately exit the platform. Running their own server on mastodon would be a better bet

Typically, automating or paying someone to manually push out updates to as many channels as possible is the most advantageous option. Realistically, having a website, an associated RSS feed option, Twitter, something like a Mastodon account somewhere, and a text update option would probably cover most of the bases.

You can follow any Mastodon account as an RSS feed so that would be two in one.

Separate question, but can't you follow Mastodon profiles on Lemmy?

In theory yes (or at least, it works the other way), in practice seems janky. Fediverse has seen some insane expansion recently and I'd hope there's some talented devs in amongst the influx, so they should get it working at some point.

Not that I know of. Lemmy is part of the fediverse and you can follow/post to Lemmy communities on Mastodon but AFAIK Lemmy doesn't have a system to follow other users. I think Kbin does.