How did Lemmy.world become more popular than Lemmy.ml?

I don't understand how Lemmy.world developers managed to surpass both Lemmy.ml and Beehaw.org instances in user activity.

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You can't create communities on Beehaw and they are abusing defederation, no wonder it's not growing. I don't know about lemmy.ml

"abusing" defederation lol... They're using it precisely as it's intended my guy.