AI-created “virtual influencers” are stealing business from humans

Technology@lemmy.world – 317 points – 11 months ago

AI-created “virtual influencers” are stealing business from humans::Brands are turning to hyper-realistic, AI-generated influencers for promotions.

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People who make actual interesting and/or funny videos, those that require personal work and are a direct result of the creator's skills or interests, are not really at risk of this.

AI has created entire episodes already. Of South Park and Seinfeld, by hobbyists. It's not high quality today, but Pika AI just got released and with the pace of updates we will get to replacing everything soon.

They've chosen series with huge amounts of existing content to imitate and got bad stuff from it. I am not too worried for people making more personal content.

Yeah, maybe some time in the future you'll get infinite serial AI content with basic entertainment value. I'd say half of Disney productions already got there without needing AI, just shotgun writing. And lots of people are already bored of it all and now only look for the good stuff.

Are there actual original ideas coming out of these networks?

I mean yeah, far more than are coming out of Marvel, Disney and Hollywood in general.

(tbf that's not a really high bar. These companies ask writers to NOT take any risk with their writing so to not "rock the boat" so to speak)