How did Lemmy.world become more popular than Lemmy.ml?

gylotip@lemmy.world to No Stupid Questions@lemmy.world – 470 points –

I don't understand how Lemmy.world developers managed to surpass both Lemmy.ml and Beehaw.org instances in user activity.

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And are usernames unique across instances or can anyone copy anyone else's username by signing up somewhere else with the same name or just making a new instance?