Own a Roku TV or streaming device? You're about to see a lot more ads on your home screen

Ugh. Roku was one of the platforms with fewer ads.

• Roku will be adding more ads to the home screens of its devices and TVs in the near future.
• The ads will be interactive and 'shoppable' and will cover a range of industries, including restaurants and cars.
• Roku already has a significant amount of ads on its home screen, and it is unclear if users will be able to change their preferences for the new ads.