What movie had a really good non spoiler marketing campaign?

ericbomb@lemmy.world to Ask Lemmy@lemmy.world – 144 points –

Went to a movie theater and saw a trailer for a movie where I was interested in the first 30 seconds of it, but the trailer then showed what looked like something probably from the last 10 minutes and spoiled the entire movie, so lost all interest.

So what movies come to mind as having done really good, where it makes you interested and gives you an idea of the movie, but doesn't ruin any big reveals?

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Frozen. Somehow, Disney kept the unexpected twist a secret. Even while watching the movie, you just don't think that something like that could happen right up until it does. It's a card they'll never be able to play again.

Bonus gaming answer: Halo & Halo 2. Bungie did a great job keeping both The Flood and playing as the Covenant a secret until the respective games were released.

Out of curiosity, What's the twist in frozen?

The obligatory Prince Charming turns out to be the villain.

Yeah, it seemed cliche to me. Maybe it surprised some people because it wasn't a thing in Disney movies?

They did pretty well with Inside Out as well. Bing Bong wasn't even in any of the promotional materials at all.