Why did we care that Taylor Swift was ATTENDING the super bowl

Ask Lemmy@lemmy.world – 111 points – 5 months ago

I don't follow sports nor care enough about pop music to really know what was going on. I truly though she would be performing with the sheer amount of press on the matter even here. What the hell did Republicans think she was going to do inside a luxury box other than have weirdos snap photos of her drinking beer?

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Also, cynically:
Swift is savvy enough to know she can enjoy the free PR.
The NFL has realized they can use her presence to sell their game to a generation of women.

There were two makeup ads this year, which is a lot higher than the zero there are typically.

Nice win-win. And a great way to give regressives the middle finger. Or better yet, make them go nuts with impotent rage by not even addressing them.