Consumers are tired of inflation. But some retailers fear falling prices

MicroWave@lemmy.world to News@lemmy.world – 222 points –
Consumers are tired of inflation. But some retailers fear falling prices
cnbc.com

Key Points

  • As shoppers await price cuts, retailers like Home Depot say their prices have stabilized and some national consumer brands have paused price increases or announced more modest ones.
  • Yet some industry watchers predict deflation for food at home later this year.
  • Falling prices could bring new challenges for retailers, such as pressure to drive more volume or look for ways to cover fixed costs, such as higher employee wages.
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New challenges for retailers such as:

Not hitting record profits year after year. Reducing their CEO from a five yacht household to a four yacht household. Finding ways to hardline lobby to reduce taxes to zero.

Hah. Like the CEOs will bear any brunt of this burden.

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