Festival crowd boos at video of conference speakers gushing about how great AI is
businessinsider.com
Audiences attending the SXSW premiere of "The Fall Guy," starring Ryan Gosling, were not happy about having to watch a sizzle reel before the movie that touted the promises of AI.
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Da fug is a sizzle reel. Sounds like a term 1st graders came up with...
Marketing and executive work shares many similarities with being in first grade. Flashy colors and stupid slogans go pretty far when the target has a child's brain.
I'm dying. 🤣
The target being the executives who will approve the marketer's work.
It's actually Sizzler Eel, it's my pet fish.
A short video normally no longer than 3 minutes designed to show off a product, usually in the form of a montage.
It's an old term so I can't imagine how you could live your life and not hear the term.
There's no need to be a dick about it, just because you know a something doesn't mean everyone else must also know it. I can guarantee there's common terms you aren't familiar with. Especially when you consider that this is marketing jargon with common alternate terms (eg demo reel).
Yup, I've been in the workforce for quite a while and I don't think I've heard the term before. I generally avoid marketing types and try to avoid new product launches because I don't like all the BS the marketing departments come up with to try to sell me on their half-baked crap (I usually wait for independent reviews).
So if I've heard it, I've tuned it out. I've heard of "demo reel" (i.e. when trying to get sponsored as a skateboarder or whatever) and "show reel" feels familiar, but not "sizzle reel."
In my line of work (software development), video is rarely the desired format for anything, and certainly not as a demonstration of skills. We largely work in text, and if you asked me to make a demo reel of something, I'd have to spend some amount of time looking up how to do that (I haven't edited a video in decades, aside from short screencaps). If I ever need to do that on the regular, I know it's time to retire or find a new job...
If people are going to be dicks about not knowing the term I'm going to be a dick about knowing the term.
how were they being a dick? I've never heard of it either, your weird gatekeeping over a fucking marketing term is very strange
If you don't know a term you look it up or you ask. Like you should probably do for "gatekeeping"
You don't turn around and go. "who made this term a five year old, oh wait executives are five year olds".
That's being a dick because they are proudly showing off their ignorance and colossal ego.
man go have a snickers and go outside. cool off
You're the one upset I know a term.