It’s just water in a can. How did Liquid Death become a billion-dollar brand?

return2ozma@lemmy.world to Not The Onion@lemmy.world – 362 points –
It’s just water in a can. How did Liquid Death become a billion-dollar brand?
nbcnews.com
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The inside of the can is lined by spray coating an epoxy lacquer or polymer to protect the aluminum from being corroded by acidic contents such as carbonated beverages and imparting a metallic taste to the beverage.