Gen Z mostly doesn't care if influencers are actual humans, new study shows

return2ozma@lemmy.world to Technology@lemmy.world – 195 points –
Gen Z mostly doesn't care if influencers are actual humans, new study shows
mashable.com
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What a non-story.

They basically asked: In an ad, do you prefer an actor reading out the marketing script or a computer-rendered face?

I just… don’t watch ads.

Firefox, ublock origin, NextDNS when mobile, pfBlockerNG at home.

I’ve gotten to the point where it’s genuinely jarring if I see an ad on one of my own devices.

Ever watch somebody who doesn't know about all that use the rawdog Internet? It's amazing how people can just sit there, deal with all that, and not go apeshit. The population has been conditioned.

It is pretty insane and depressing that pervasive, jaw-droppingly targeted ads have more or less been completely normalized with the vast majority of the population. I sometimes feel like I have a tin foil hat on when I try to educate people about it these days. Everyone just seems to mostly not care.

I installed uBlock for someone recently. They complained about all the empty space where the ads used to be. So I removed the empty space by blocking that element with uBlock, which increased the width of the main body of the website, and they then complained that the website was too wide...

Some people are beyond help.

You’re way too patient. “Nothing I can do about it” would have been my answer to the first complaint.

It feels like a weird study. I can't tell if the study, or just the article, was trying to make GenZ look like fools yet again, when the actual results found are "GenZ is like a lot of other people in yet another way".