Apple crushes creativity and its reputation in new iPad ad
![](https://lemmy.world/pictrs/image/8a59207f-649b-4eb4-b65c-113e8ff7dc60.png)
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![Apple crushes creativity and its reputation in new iPad ad](https://lemmy.world/pictrs/image/b128437d-a0ce-4eee-b3b3-89603e481339.jpeg?format=jpg&thumbnail=256)
theregister.com
The ad itself depicted a mechanical crusher destroying artifacts of human creativity. A trumpet, guitar, sculpture, piano, drawing board, paints, a metronome, several analog cameras, a turntable, and hi-fi equipment were among the much-loved items yielding to the machine's unstoppable force.
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Ignoring things like this is how we've ended up with an entire generation of people who Apple thinks are either too lazy or too stupid to create art or music on their own.
Note that I am not calling anyone lazy or stupid, I'm just stating Apple thinks this is a desirable outcome and is pushing forward with that plan