Apple crushes creativity and its reputation in new iPad ad
theregister.com
The ad itself depicted a mechanical crusher destroying artifacts of human creativity. A trumpet, guitar, sculpture, piano, drawing board, paints, a metronome, several analog cameras, a turntable, and hi-fi equipment were among the much-loved items yielding to the machine's unstoppable force.
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Can we just STFU about this mediocre ad already? You’re giving it more airtime and more mental bandwidth. I didn’t think it was worth one day of headlines much less two or three.
Ignoring things like this is how we've ended up with an entire generation of people who Apple thinks are either too lazy or too stupid to create art or music on their own.
Note that I am not calling anyone lazy or stupid, I'm just stating Apple thinks this is a desirable outcome and is pushing forward with that plan
First I've heard of it and you know, you can just ignore it lol. Yet you took the time to make a comment and... complain about talking about it?
I have to read the headline to ignore it. That puts the ad in my brain, which is what the purpose of the ad is. The post itself is doing advertising despite being negative. I don’t want to think about ads. Fuck em.
This person's comment is all that anybody needs to know about this situation.
I’m about to block this community for a week or something, then resubscribe.
I mean I’m kidding, but I’ve seen more shit about this ad that I’ve never seen over the past three days than any actual ads of any type.
I did get shown the ad, I thought “huh, it’s not like Apple to do ragebait marketing”. I thought that was just what that is, and that everyone can see that. The “Newphoria” marketing tagline I think was verging on it as well, but I didn’t see anyone moaning about it online. Much harder to avoid for me because it was on giant billboards and shop signs.
I guess it’s just working as intended if people are recycling it every day into news fodder, not like there’s anything else going on in the world (ongoing genocide? No we have four tweets about Apple’s new ad and boy are these tweets strongly worded!)