Meta's 'Threads' wants to colonize the Fediverse

ghostBones@lemmy.world to Technology@lemmy.world – 229 points –
Meta’s Threads wants you in the ‘fediverse.’ Here’s what that is
fortune.com

I really hope this is a complete failure, like Meta itself.

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Threads has just passed 100 million users in like three days.

Because like Google+, if you have an Instagram account, you now have a Threads account.

This is untrue. Threads accounts are reserved for the matching Instagram user, but those users have to actually choose for that account to be opened. If all Instagram accounts were auto-converted to Threads accounts there'd be over 1 billion Threads accounts. The 100 million Threads users are all people who have specifically opted to have a Threads account.

yeah, but to be fair we don't have a good number of those who opted out because to delete the Threads account you have to delete your Instagram account.

A significant number may simple have noped out after seeing no follow feed.

Definitely. Meta is studiously only sharing the number of accounts registered. We have no idea how many of those are active. If we go with the old 1-9-90 rule, only about 10 million of those 100 million will become active users. Although, the rule obviously isn't a universal constant. On the fediverse, for example, it's closer to ⅓ of registered users that are active.