Steam owner Valve accused of ripping off 14m UK gamers
bbc.com
Valve Corporation is being accused of using its market dominance to overcharge 14 million people in the UK.
"Valve is rigging the market and taking advantage of UK gamers," said digital rights campaigner Vicki Shotbolt, who is bringing the case.
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That is my understanding. Additionally I have seen no evidence that it is actually enforced either. You could get Ghost of Tsushima for $59.99 on steam and for like $51.xx on another site using keys. Same happened with forbidden west.
The agreement is only between the dev and Valve; 3rd party key sellers like G2A or Eneba usually obtain their keys through trades, buying them from the original seller, or by stealing them (which is an entirely different can of worms). They're entitely user-driven marketplaces selling second-hand merch.
Doesn't even have to be sketchy resellers like ones mentioned like g2a. Normal ones like fanatical and humble bundle sell cheaper. Those aren't user driven market places.
Just have to take a look at isthereanydeals which anyone should do before buying a game.
Enforced or not, the fact that it's part of the contract is the issue as there's always the chance that they'll enforce it.