YouTube looks to be testing server-side ad injection to counter ad blockers

AnActOfCreation@programming.dev to Technology@lemmy.world – 615 points –
YouTube looks to be testing server-side ad injection to counter ad blockers
9to5google.com
  • YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
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Then, I'll use AI to filter it out.

I’ll just use I and stop using YouTube. I won’t purposefully poison my mind with ads.

You could still go for a premium subscription, but I don't trust Google with my money either.

I hope this would make some quality content creators to move to another platform, but I don't really believe in this.

My concern is the inevitable day premium YouTube has ads too. Seems like 'ad free' is almost always a temporary pit stop for media platforms on the road to recreating cable.