Gotta make people accept that rich dynasties owning everything is valid.
I genuinely think the main ideological function isn't even as much to promote that, as it is to focus personal dreams and fantasies towards wanting to become a part of the "winners". Not that it isn't part of it, just by normalising it as status quo even within fantasies, but I think even more powerful is to have people fantasise about being one of the chosen ones eventually.
Quick reminder that stuff like this is not planned like in some conspiracy, but just a result of dynamics happening (almost exclusively, rare exceptions) unconsciously the way ideology springs from the material base.
Skull-with-sunglasses Shaun did a whole thing about Harry Potter as neoliberal high fantasy - arguably arguing that it stems from the tribalist worldview that hierarchies are inevitable and all we can do is shuffle around who goes where. Harry becomes a wizard-cop because he's the right kind of person to wield power. Things are good because he does them. To people in that conservative mindset, asking why he didn't question that power structure is like asking an apple why it didn't fall up.
Once upon a time in a magical land of soviets people realized that dynasties owning everything was never valid.
And nothing went wrong.
and nothing has gone wrong in the rest of the world either, definitely do not look at the quality of life in america, ignore the fact that a significant amount of americans are illiterate.
Gotta make people accept that rich dynasties owning everything is valid.
I genuinely think the main ideological function isn't even as much to promote that, as it is to focus personal dreams and fantasies towards wanting to become a part of the "winners". Not that it isn't part of it, just by normalising it as status quo even within fantasies, but I think even more powerful is to have people fantasise about being one of the chosen ones eventually.
Quick reminder that stuff like this is not planned like in some conspiracy, but just a result of dynamics happening (almost exclusively, rare exceptions) unconsciously the way ideology springs from the material base.
Skull-with-sunglasses Shaun did a whole thing about Harry Potter as neoliberal high fantasy - arguably arguing that it stems from the tribalist worldview that hierarchies are inevitable and all we can do is shuffle around who goes where. Harry becomes a wizard-cop because he's the right kind of person to wield power. Things are good because he does them. To people in that conservative mindset, asking why he didn't question that power structure is like asking an apple why it didn't fall up.
Once upon a time in a magical land of soviets people realized that dynasties owning everything was never valid.
And nothing went wrong.
and nothing has gone wrong in the rest of the world either, definitely do not look at the quality of life in america, ignore the fact that a significant amount of americans are illiterate.