Google's AI-powered search summaries use 10x more energy than a standard Google search | The Hidden Environmental Impact of AI

ForgottenFlux@lemmy.world to Technology@lemmy.world – 1016 points –
The Hidden Environmental Impact of AI
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I'm genuinely curious where their penny picking went? All of tech companies shove ads into our throats and steal our privacy justifying that by saying they operate at loss and need to increase income. But suddenly they can afford spending huge amounts on some shit that won't give them any more income. How do they justify it then?

It's another untapped market they can monopolize. (Or just run at a loss because investors are happy with another imaginary pot of gold at the end of another rainbow.)

Perception. If a company isn't on the leading edge we don't consider them the best.

Regardless if you use them or not, if Google didn't touch AI but Edge did you would believe edge is more advanced.

It doesn't even need to appeal to you the user, but given the AI Gold Rush, they would have very unhappy investors if they did not.

Because data is king and sessions are going to be worth a lot more than searches. Go through the following

  1. Talk to a LLM about what product to buy

  2. Search online for a product to buy

Which one gives out more information about yourself?