In their defense, they didn't fuck it up (at first), media publishers saw there was money in streaming and decided that they wanted a bigger slice of the pie. When everyone is trying to take the whole pie for themselves, no one ends up with any pie.
However pretty much every move they have done in the past 5 ish years has been fucking it up.
No they screwed the pooch hard in the beginning. They could have bought up rights to basically everything for pennies compared to what it is worth now because of the leverage they had before any of those media publishers had options elsewhere.
Netflix was literally in the position to tell them what the price was back then and now they have nothing to bargain with because the market is saturated.
But wouldn't them buying all the rights to "basically everything" incentivise them more to jack up prices and include ads since the user base has no legal alternatives ?
We will never know considering what they did instead.
In their defense, they didn't fuck it up (at first), media publishers saw there was money in streaming and decided that they wanted a bigger slice of the pie. When everyone is trying to take the whole pie for themselves, no one ends up with any pie.
However pretty much every move they have done in the past 5 ish years has been fucking it up.
No they screwed the pooch hard in the beginning. They could have bought up rights to basically everything for pennies compared to what it is worth now because of the leverage they had before any of those media publishers had options elsewhere.
Netflix was literally in the position to tell them what the price was back then and now they have nothing to bargain with because the market is saturated.
But wouldn't them buying all the rights to "basically everything" incentivise them more to jack up prices and include ads since the user base has no legal alternatives ?
We will never know considering what they did instead.