I need new glasses. The only insurance-approved place I can shop online will cost $250 with my needs. I went to a "cheap" glasses website that doesn't accept insurance: $250. Yay, America.
The optometrist recommended seamless bifocals. I have a very painful nerve condition in my face (atypical trigeminal neuralgia), so this is what I need with glasses: the lightest weight frames possible- known as ultra light- with the lightest weight lenses possible and automatically darkening lenses so I don't need the weight of sunglasses. The cheapest frames brought the total to $250 on the site the insurance worked with.
The frames are $20 on the cheap site. Everything else in the cost is the lenses.
As for why I have to buy them online- I don't want anyone touching my face unless it's absolutely necessary. The exam was painful enough.
American for-profit healthcare is fucking awesome.
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All this requires is a metal stamping machine and some quick assembly. We're not talking about a car here, it's a pair of eyeglass frames. The fact that you can get titanium frames for under $50 shows that this is ludicrously overpriced.
https://www.zennioptical.com/b/titanium-glasses
So design, storage, QA, logistics, and everything that's necessary to actually get them in your hands don't matter to you?
Edit: also the glasses you linked only need a stamping machine and a bit of deburring, but the ones I linked are much more elegant and also IMO look far better. Kinda ironic given how absurd the rest of their products look.