Black Myth: Wukong Devs Told Streamers to Avoid Politics in Their Playthroughs. It Backfired

The Chinese studio granted early access on the condition that topics like “feminist propaganda” and “Covid-19” go unmentioned. What followed is the Streisand effect in full force.

“I feel that it only served to bring more attention on Game Science’s culture of sexism,” linktothepabst says. “All they had to do was let the game speak for itself, but it came off, to me, like an own goal, effectively stoking the flames between the people who were using this game as weapon against ‘wokeness in games’ and those who can level-headedly either enjoy the game and criticize GS or just ignore the game altogether.”

It’s the Streisand effect in full force: Try to hide something, and it becomes all the more visible. “Nobody was going to bring up Chinese politics unprompted,” Zhong says, “but the topic was there as soon as they released those guidelines.”