Twitter To Rebrand As X

chiz@beehaw.org to Technology@beehaw.org – 496 points –
Twitter is being rebranded as X
theverge.com

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If your goal is to reduce cost why would you waste money doing a rebrand.. so dumb

I believe his main goal is turning Twitter into something of an "everything" site where he's looking to combine the likes of Facebook, Instagram, TikTok, YouTube, Discord, and Venmo/Paypal into a single service. I don't know if it was his goal when he bought it or if it has any chance in hell of working, but that's something he at least said (while probably drunk) fairly recently.

He has had this dream of an everything app for a very long time. I feel like he is trying to realize it now.

so Twitter was vi then he turned it into edlin and now he wants it to be emacs.

My first thought was an all-in-one "life subscription," kinda like how you can buy those iPhone + Apple One packages, but with Tesla (I don't know if Tesla has subscriptions to them -- but I'm sure they do), Twitter Blue, and Starlink. It's pretty dystopian and hecka freaky.

He should take a page of LINE app if he wants an everything app

This reminds me of when snapchat tried to entire the mobile cash industry with they snapchat pay service.

He also did $20k payouts to some of the worst Twitter users.

Yeah I saw that and cringed. Why would you give Andrew Tate money. It removes all plausible deniablity and proves that you want people like him posting on your platform.