Mastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochko

BlackRose@slrpnk.net to Technology@lemmy.world – 1728 points –
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The perfect plan

step 1: spend billions buying an extremely recognizable brand
step 2: rebrand it

I actually can't believe he is going forward with this. Twitter achieved the goal of becoming a verb, "tweeting". Companies kill for that, and he's just throwing it away? all the mindshare and recognition? for what?

Plus how do you even make a new verb? Doesn’t even work in the slightest. “Oh hey did you see my recent X?” … “oh man the other day Steph X’d something hilarious “ …. Lol nope doesn’t work.

I'm going to x out of this...

wait...that doesn't work...

I'm going to hit the x to delete...no.

x to exit?

I'm stuck too. lol