Mastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochko

BlackRose@slrpnk.net to Technology@lemmy.world – 1728 points –
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What was Musk's logic? Was there any? It's like he ruined the reputation of Twitter and decided to try a restart under a new name but it's predictably failing.

The perfect plan

step 1: spend billions buying an extremely recognizable brand
step 2: rebrand it

I actually can't believe he is going forward with this. Twitter achieved the goal of becoming a verb, "tweeting". Companies kill for that, and he's just throwing it away? all the mindshare and recognition? for what?

Plus how do you even make a new verb? Doesn’t even work in the slightest. “Oh hey did you see my recent X?” … “oh man the other day Steph X’d something hilarious “ …. Lol nope doesn’t work.

I'm going to x out of this...

wait...that doesn't work...

I'm going to hit the x to delete...no.

x to exit?

I'm stuck too. lol

I’m convinced that Musk and Huffman are hanging out smoking pot and taking dmt, stroking each other till orgasm whispering in each other’s ear how great their plans are.